Process

THERE ARE MANY STEPS INVOLVED IN THE PROCESS OF CREATING YOUR CUSTOM VIDEO. THIS IS HOW THE MAGIC HAPPENS…



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INTERVIEW WORKSHEET

To begin the process, our production team will need to learn a little bit about your business. Answering a few easy questions will help us get a sense of your company's needs and marketing goals. As soon as we have your input, we can organize a meeting with one of your representatives to establish some of the key factors regarding the process moving forward. Our goal is to make sure we have everything we need to make your explainer video just the way you want it.
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SCRIPTWRITING

Making a great explainer video is a lot like making a movie, and behind every great movie is a thoughtful script. While we have a capable team, to help deliver  your message to your customers in a clear and compelling way, we understand that you might want to write your own script. If so, we can function more as advisers, aiding you to incorporate proven sales techniques into the content of your work. Either way, at the end of the process, you’ll have a powerful tool to communicate with potential customers.
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NARRATION & MUSIC

As with any good story, narrative is key, which is why you’ll have your choice of either a male or female voiceover to accompany your soundtrack, all of which have been  professionally recorded specifically for Paper Krane. We understand the importance of creating a cohesive experience for your customer, which is why we have developed and curated our media ourselves with our customers in mind.
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STORYBOARD

Now that we have the script, a narrator, and a soundtrack, it’s time to create your storyboard. At this point we will create any characters or objects that will be included, define where they will be placed, and when they will appear in your video. Having a unique look and feel is paramount, which is why we develop custom graphics specifically for you.
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ANIMATION PHASE

It’s time to put all of the pieces together. Based on your input, graphics, narration, music, and storyboard, our team at Paper Krane will create a draft of your unique explainer video. In case we don’t capture your vision exactly right on the first try, you’ll have two opportunities to provide us with feedback so that we can make revisions. We are confident that you will be more than satisfied with the results of our collaboration.
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DELIVERABLES

So, you and your team have approved the product, and you’re ready to get your video to its audience. At this point, we’ll  provide you with a link where you can easily download your video. Now, just sit back and let the newest member of your sales team get to work!

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