Dec 30 2013

73% of US Adults are Using Social Networks

By paperkrane | Comments Off

The Pew Research Center’s Internet Project reports that 73% of US Adults are on at least one social networking site, and 42% are on two or more. As you can see from the following graph, adult social media activity has increased across the board from 2012 to 2013, with most activity happening on Facebook.

Understanding where your users are online and targeting them on the platforms they use most is critical to marketing success. Creating online video content is incredibly important for capturing attention- but it must be published in the right places as well.

73% of US Adults use Social Networks

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